Resume

ALISON CALDWELL, M.A., Food Systems & Culture.  New York University, Steinhardt School of Culture, Education, and Human Development. alisoncaldwell@gmail.com


Alison Caldwell holds a masters degree in Food Systems & Culture from New York University. Her care for a fair food system inspired her to pursue a path where sustainable agriculture and social responsibility intersect by acquiring a comprehensive understanding of the origins, patterns, and future of food and farming on a local and global scale. With a background in media, business development, and social “agri-preneurship,” Alison educates, creates content, and inspires thought around the integrity and joy of food.

EXPERIENCE

Food Media & Consulting:  {Social} food media, marketing, and creative development for sustainably minded businesses and organizations.  Alison’s expertise in the food start-up community has led her to generate scores of authentic relationships within the SoCal artisanal food world. Very much in touch with local (and global) food and beverage, Alison has a broad understanding of current market trends and needs to grow a good food company. Video, social media, content marketing, writing, branding, web, design. Present

Cooking Farm to Table: Alison also works with both the San Diego Girl Scouts and Boys & Girls Club with her “Cooking Farm to Table” project- a program to teach children the benefits and basics of cooking and farming real food. cookingfarmtotable.com Present

Boys & Girls Club of America, San Dieguito: Teaching, teacher training & curriculum creation for farm to table culinary and farming education for after school classes and camps at the Boys & Girls Club of America’s Center For A Healthy Lifestyle in North County, San Diego. Curriculum, organic farm advisor, recipe creation/coordination, planting calendar and design.  Present

Sustainable Food Educator & Speaker:  Cooking and educating around local and global farm to table food systems in So. California and abroad. Lectures, panels, radio, media presentations.  2012-Present

Cofounder, Radical Botanicals: Cold Pressed Juice Bar and Beverage Lab in Santa Ana, CA. Operations and development. Creative business development, marketing, social media, sales campaigns, operations, organic sourcing, supply, staff training, customer service, recipe creation,. 2014-2017

Outreach and Marketing Director, Slow Money SoCal: Providing leadership and support for outreach, fundraising, media, marketing, and messaging to the Southern California (Orange County, L.A., San Diego, Inland Empire) Slow Money chapter. Additional work: Website build and maintenance, social media, newsletters, event planning, strategic development, coordinating and  relationship building with sustainable food entrepreneurs, farmers, investors, and thought leaders through -out Southern California,  2013-2015

Farm and Food Politics Curriculum Development:  Curriculum development for Navdanya Biodiversity Research Center, Dehradun, India;  Vandana Shiva’s international environmental non-profit.  India. 2012

Media Development: Navdanya Biodiversity Research Center, Dehradun, India;  Vandana Shiva’s international environmental non-profit.  India. 2011

Writer:  “Will Tweet For Food” by Alison Caldwell. Taking Food Public: Redefining Foodways in a Changing World  by Psyche Williams Forson and Carole Counihan (Paperback- Sep 20, 2011)

Media Educator:  Smarties™, Ce-De Candy, Inc.  Training for Smarties media department employees on behalf of New Jersey state business grant. 2010

Solo Photography Exhibit: James Beard Greenhouse Gallery- Hong Kong Food Scapes.”  2011.

Director of Creative Development, DWP Partners: Content and business strategy for Los Angeles based entertainment real estate start-up.  2008.

Producer/Editor, Damon Venture Group: City of Long Beach, California: Queen Mary 40 year anniversary presentation in Long Beach.Archival and motion graphics segment geared to sell a major Southern California real estate venture. 2007-2008.

Director Media & Content, Macbeth Footwear: Content producer for web & TV.  Marketing, development, PR, branding, budgets, booking, editing, shooting, still photography. 2007.

Producer/Director, A Day in the Kitchen: FOOD Network pitch for Los Angeles Chef. 2007.

Segment Writer: Roker On The Road: “Hammond’s Candies”  Food Network. Al Roker Productions 2006

Segment Writer: Roker On The Road: ”Tennessee T-Cakes!”  Food Network. Al Roker Productions  2005

Producer: Make Your Move!  Discovery Home. Al Roker Productions.  Series, 10 ½hours, Co-coordinate start up, produce, write, script, field produce, 2nd camera. 2005-2005.

Field Producer:  Recipe For Success: “Buttercup Bakery”  Food Network. Al Roker Productions. 2005.

 2nd Camera. Recipe For Success:“Kate Sullivan”  Food Network: Al Roker Productions. 2005.

Field Producer/Segment Writer: I lost It! Celebrity Edition,  Discover Health/Al Roker Productions. One hour prime time celebrity edition. Produced/directed crew & talent in the field, segment writer, scripting, celeb talent booker, scheduling, 2004-2004

Associate Producer & 2nd Camera:  A&E Biography,”Whoopi Goldberg” A&E. Al Roker Productions. One hour prime time special. Booked talent, research, 2nd camera, scheduling, research. 2004-2004.

Associate Producer: DATE PATROL, TLC/Fremantle Media, 12 hours prime time reality make-over show. Field A.P.: Field producing, talent and participants directing, 2nd Camera, research, booking, casting, and post writing/blogging for web. 2003-2004.

Associate Producer: ENSEMBLE STUDIO THEATRE, NY,NY. Main stage and Festivals. 1998-2000

Writer, Director, Camera: TRIPLETS ROMANIAN STEAKHO– — USE, Regional commercial, NYC. 1997

Production Assistant:  THE SHINING: MINISERIES ABC Lakeshore Productions. Asst. to 1st A.D. & principle talent. Continuity, video playback, extras wrangler. 1996

EDUCATION

New York University,  M.A. Steinhardt School of Culture, Education, and Human Development. Food Studies Graduate Program: Food Systems & Culture.

University of Colorado, Boulder, B.A.  Humanities

Alice Waters Edible Schoolyard Academy Fellow

William Esper Acting Studio, NY-  2 year professional acting program
 (acting, voice & speech, movement)

Ensemble Studio Theatre, NYC
-Acting, Directing, Producing for Theatre (1 year internship program: acting, directing, producing)

Fashion Institute of Technology, NYC
-Photography

SPECIAL SKILLS  

Constant Contact, Mail Chimp, WordPress, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Microsoft Office, Facebook, Twitter, Instagram, HootSuite.

Creative business development, marketing. sales, research, social media, Writing (Food, T.V., Copy, Academic, Journalism, Blog) Producing , Directing, Research, Film & Digital Still Photography, Videography, non-linear editing Editor.  Trained in classical & method acting, singing, voice & speech, & movement for stage, and one-time ranked 25th in world freestyle snowboarding!

APPEARANCES & AWARDS

2017  COMING SOON! CCOF Pacific Southwest Organic Symposium

2016 Gold West College Peace Day Conference: Guest Speaker,”Food Democracy and Ethics.”

2015 Slow Money.  “Food Security.  Whose goes hungry? Who gets Fed?”  Panelist, San Diego

2014 CBC, Radio One: Mainstreet with Stephanie Domet.  Guest expert for Halifax food truck segment.

2012 Guest Lecturer: Navdanya Biodiversity and Research Center. Dehradun, India.  “Food, Economics, and Ethics”

2011 ASFS Conference Speaker: “Raising Kosher”

2010 ASFS Conference Speaker: “Will Tweet For Food”

2010 James Beard Foundation Visiting Artist: “Hong Kong Foodscapes: a solo photo exhibit.”

NON-PROFIT WORK

Alison sits on the board of the Cleveland Seedbank and Slow Money SoCal.  She is aligned with Navnadya.org,  Edible School Yard, and the Boys & Girls Club of San Dieguito